Search Engine Marketing or SEM, otherwise known as Pay Per Click or PPC is great value way to advertise your business if you get it right and your business is in good shape otherwise. Internet Marketing Manchester can provide help and advice when planning your campaign.
Using Search Engine Marketing you can bring potential customers to your website very, very quickly.
Search engine marketing brings you pre-qualified traffic, which is a great benefit of PPC. Visitors that click on a PPC ad are looking for a something in particular preventing unnecessary clicks from uninterested people, which could cost you money, rather than bring you profits. Budgets for PPC search engine advertising can be anywhere between £100 to £100,000 depending on many factors, one being the number of keywords used. A bidding process sets the price for a specific keyword but if more and more sites bid for the same keyword the price can jump up within a very short time, but your pre-set budget won’t be exceeded.
Contact Internet Marketing Manchester now for assistance with your marketing campaign!
Here are three good uses of Search Engine Marketing or Pay Per Click otherwise known as PPC are…
1. Use to drive traffic to online retail websites using PPC on search engines and on Display Network websites that would be frequented by target customers.
2. Large businesses wanting to build brand awareness can show image or multimedia ads on Display Network webpages frequented by their target audience
3. Small businesses with low advertising budgets can use online advertising to their target audiences, tightly controlling outlay and tracking results to calculate ROI.
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