SEO Copywriting – The Great Tool Everyone is Talking About

 
SEO Copywriting can be very frustrating, can’t it?  Writing good content that pleases both people and search engines can be so difficult!

Here at Internet Marketing Manchester we’ve discovered a great tool that helps massively with  SEO Copywriting and saves lots of time!

Scribe SEO helps you to find the right keywords, and write much better SEO optimised content that both readers and search engines will like.

Basically, after writing content for your page article or blog post, the software analyses it for keywords, SEO optimisation and gives a % score with details of the issues.

This analysis enables you to find and fix the problems, then reanalyse until you achieve a great score.

Optimised pages, articles and blog posts perform much better in search engine rankings and will help your site to move higher up.

Scribe SEO also provides you with details of websites and blogs where a link to your site/topic would be appropriate. Then you can get to work on putting your link in there

For a limited period for subscribers to our newsletter, I can offer to run your page or article through Scribe SEO for only £5.00 adninistration fee per analysis, just to let you try it out.

The usual cost of the software is from $17 to $97 per month and there are various plans.

However by using promo code STEPUP you will be upgraded to the next plan up free of charge.  Then,  it could be well worth going for the Advanced Level for only $47 per month which is less than half the usual price!  It depends how much you will be using it of course but it really is a great tool  and comes highly recommended.

Here is the link Scribe SEO.

Alternatively, if you want to try it out for a fiver please send us an email via our Contact form.

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Mobile Marketing – The future of Marketing is Smartphones!

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Mobile Marketing is becoming more and more important as consumers are often using their Smartphones  to search for and buy the things that they want -  Especially when they go shopping (and they are ready to buy)! This trend is growing massively so the power of mobile marketing must not be underestimated!

Are you tapping into this massive audience to market your business?  The future is here!

Almost everyone these days has a mobile and the great thing is that they carry it around with them all of the time.  A rapidly increasing number of mobile users are also able to browse the internet from their phones.

There are very many ways you can market to mobiles…like sending text messages for example. 

Often you are asked to send competition entries, etc. via text to a code number.  This is another form of Mobile Marketing.  Offline advertising methods often encourage people to send text messages as many mobile users find this easier than other methods of communication.

After seeing traditional advertisements SMS messaging and social media interaction online are becoming the norm.  It is critically important to think about this when planning  your own marketing campaign these days.

You can use Mobile Marketing to increase brand awareness, generate new leads, market to your existing customer, send out texts to let them know about special offers and keep customers updated.  You can also increase your sales revenue to existing clients.  If for example you are a dentist, you can remind your patients that they are due for a check up and  at the same time offer them a discount on teeth whitening or another product/service.   

Building an "App" for your business is a great way to build brand awareness and engage with potential customers.

As with other marketing campaigns you first need to establish exactly what you are looking to achieve with your mobile marketing campaign and then decide on the best way to get there.

Some possibities are:

  • Sending reminders of due date for servicing or check ups – eg. garages, plumbers and dentists
  • Promoting special offers to your customer base
  • Reminding customers of appointments

There are great opportunities for traditional businesses to stay in contact and promote their services to existing customers and encourage loyalty.

Your Mobile Marketing planning should include details such as:

  • target audience including gender, age group, location
  • product or service
  • objective eg. brand awareness, list building, selling additional services to existing customers
  • method of promoting eg. bluetooth,SMS, offline advertising, online advertising
  • method of tracking results
  • special offers
  • measurement of results

For guidelines from the Mobile Marketing Association take a look at http://www.mmaglobal.com and check to make sure you comply with the messaging rules.

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Lead Generation System: Website visitors aren’t converting

At Internet Marketing Manchester we absolutely insist on the use of a Lead Generation System on your website (also known as an opt-in box).  

The Lead Generation System consists of the box which you are often asked to complete with your name and email address when you visit a website.  (Not to be confused with Contact Form, which you should also have on your site). 

Behind the name collection box sits an emailing system.  An automatic response will be sent  out requesting confirmation of opt-in. 

A pre-written series of emails can also be sent out at specified intervals, if required.

To make the most of your Lead Generation System, you could make visitors an offer to encourage them to leave their details. E.g. You could offer them a free gift or a discount code.

Once the visitor leaves their details you will be able to keep in touch with them.

You’ve heard the saying “The money is in the list”, well this is the system business owners use to build their lists.  

Please contact us if you would like our help to implement a Lead Generation System by completing the contact form on this website or give us a call on 07798 654219. We always focus on customer satisfaction.

Step 1 in building your internet presence is Keyword Research which must always be done before building your site.

Step 2 is building a website.

Step 3 you must drive traffic to your website, there are many traffic building techniques you can use to do this including SEO, Mobile Marketing, Social Media Marketing, Video Marketing, Link Building, Offline Advertising, etc.

Step 4 is to keep visitors to your site interested and convert them to leads.

You need a Lead Generation System.  Once visitors have left their email address you can send them offers, newsletters, etc. and turn them into potential customers.

Please go to our Facebook page and let us know whether this article is helpful.  While you’re there, please let us know what aspects of marketing you are struggling with?

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Yellow Pages! What’s happened to them?

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I just received the latest delivery of my Yellow Pages Directory.  What’s happened to it?

The last few years my Yellow Pages has got smaller and thinner and now it’s about the size of an old school exercise book for the whole of South Manchester!

Obviously, the rise of the local internet marketing, internet search engines and social media marketing trends has not been good for Yellow Pages, to say the least!

Why?  Because there are great advantages to markeing online and here are just a few of them:

  • It’s much cheaper to advertise and in the case of organic traffic, it can even be free!
  • Customers are looking for your business on the internet, using search engines.  It’s so much more convenient and easier!
  • Advertisements are so much more dynamic.  If they’re not working they can be changed, they can be tested, they are flexible rather than set in stone for the next 12 months!
  • Results can be tracked and monitored.
  • ROI can be accurately calculated.
  • If you get it right your online marketing can be so much more effective.
  • The internet is here to stay, more and more people are coming on line every day.

So, I wonder what size my Yellow Pages will be next year? 

If you’re not getting your share of the internet traffic, you need to do something about it because you and your business are missing out!

 

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Market Samurai – Do your keyword research using this tool – ESSENTIAL!

Easy1and 1 where you’ll find great prices and deals on buying domain names

Hostgator – Web Hosting at its best!

Business Directory UK – Comprehensive UK business directory

Startup’s We’re listed in the Startup’s section of the B2B Index

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Google Plus Local – Has your business claimed its free listing?

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Did you realise that Google Plus Local has now replaced Google Places as part of their strategy for promoting Google Plus social networking site? 
 
If you were already listed on Google Places you will automatically appear on Google Plus Local.  Still, you’d be best to check and update your Google Plus Local Profile to make sure you’re getting the best out of it.
 
If you weren’t already  listed on Google Places, then now is the time to get listed because you can achieve MUCH more for your business in the following ways:
  • Keeping your profile up to date can help with your the appearance of your listing – this is a must!
  • Good ratings from your customers can also help with your ranking – encourage your customers to give you a review on your Local listing.
  • It is easier for users to find, rate and share good businesses through social media. (Social Media Martketing is moving forward in leaps and bounds so your business needs to have a presence there!  Don’t get left behind.)
  • Linking your website address to your profile will help your Search Engine Optimisation (SEO).

At Internet Marketing Manchester we automatically include a free Google Plus Local listing for all our customers.

You don’t need a website to have a Local listing but a WordPress blog or website will help enormously when building your internet presence.

You can find out more about it by going to Google Plus Local

If you like this article PLEASE share it with all your friends and contacts and Like it, Comment, Retweet it, +1 it.  It all helps!

  

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Market Samurai – Do your keyword research using this tool – ESSENTIAL!

Easy1and 1 where you’ll find great prices and deals on buying domain names

Hostgator – Web Hosting at its best!

Business Directory UK – Comprehensive UK business directory

Startup’s We’re listed in the Startup’s section of the B2B Index

Scribe Makes SEO Simple

 

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SEO: Getting Listed in Google

 

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Do you need an Internet Presence but find getting listed in Google is a bit of a mystery? 

Let’s face it if your not listed in Google your Internet Presence is going nowhere fast.

So, how do you get your website listed in Google?

Well, here are a few internet marketing tips to help you on your way…

Once you have gone through the process of Keyword Research and built your WordPress website, written some good quality articles using keywords and optimised your site generally you can give Google a helping hand to find your site.  Once Google has your site listed you can start to work your way up the rankings.

Some things you can do to help Google find you faster are:

  • Social Media Marketing – Create a Google +  profile and a page for your business with a link to your website.
  • Social Media Marketing – Create a Twitter profile with a link to your website.
  • Social Media Marketing – Create a Facebook page with a link to your website.
  • Submit your sitemap to Google.
  • Get a Google Analytics account for your website.
  • Submit your URL here: https://www.google.com/webmasters/tools/submit-url?continue=/addurl&pli=1
  • Try to get links from other website which you know are already listed by Google.
  • Get Market Samurai and use the SEO competition module to find the sites which link to your competitors, then you can try to get links on those sites as well!
  • Write great articles regularly and share them with your followers. Get your posts buzzing by using ScribeSEO.

These are just some of the things you can do, and sometimes it only takes one of them. 

If you need any help creating your internet presence  Internet Marketing Manchester can help you.

 

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Market Samurai – Do your keyword research using this tool – ESSENTIAL!

Easy1and 1 where you’ll find great prices and deals on buying domain names

Hostgator – Web Hosting at its best!

Business Directory UK – Comprehensive UK business directory

Startup’s We’re listed in the Startup’s section of the B2B Index

Scribe Makes SEO Simple

 

 

 

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Time Management Reduces Stress & Helps You Reclaim Your Life!

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Inadequate Time Management causes stress.  This can, in the long run, be detrimental to your health and the welfare of you and your family!

Here, at Internet Marketing Manchester, we always find that there is SO MUCH TO DO!  We could easily fill each and every day, including every hour God sends if we’re not careful.  If you are the same, you might find you’re just not looking after yourself properly – not getting enough exercise, not eating the right foods, not drinking enough (or drinking too ,much, as the case may be! teeth smile Time Management Reduces Stress & Helps You Reclaim Your Life!), the list goes on and on!

We’ve now made it a priority at Internet Marketing Manchester to manage our time successfully.

If Time Management, or lack of it, is a worrying issue for you please read on…

Just remember this – YOU come first!  If you don’t look after yourself then nobody else is going to do it for you.  Life will go on for others after you’ve left this planet, so please get the balance right – and start to enjoy life as you were meant to by Managing Your Time!  Your Time Is Your Life, It’s The Most Precious Thing You Have – Please Don’t Waste It!

The key to Time Management is to realise that you’ve got to limit the time you spend working and the only way you can do this is to prioritise the things you want to achieve each day and set yourself a time limit to get jobs done.

AVOIDING DISTRACTIONS – It’s so easy these days to be easily distracted from what you are doing, there’s the telephone, email, the internet – so very many things to cause you to get diverted.  You may well end up getting nothing done at all, if you’re not careful.

If you seriously want to reclaim your life you have to be disciplined.  Some things which are really helpful (as we’ve learnt from experience at Internet Marketing Manchester) are:

  • Decide on working hours which fit in with your business and lifestyle AND STICK TO THEM. 
  • Limit incoming phone calls during working hours by using an answering machine.
  • Only look at emails during a certain period each day.
  • Set aside a suitable time each day to take exercise.
  • Take an hour out at lunchtime and deal with any personal jobs that you need to do, such as making a dental appointment.
  • Schedule in and take regular short breaks.
  • Think seriously about whether there is any part of your business which you are spending time doing yourself but which you can outsource such as book-keeping or marketing.  Don’t try to do it all yourself!
  • If you have to do your own cleaning, etc.  – get a cleaner!  You’ll be helping to create jobs and keep the economy running instead of giving yourself a breakdown!

Just think of the wonderful life you could be having if you sort out your own Time Management Strategy!

If you are struggling with any area of Marketing or any other business services please comment below.

If you liked this article please share it with your friends and you could also register for our newsletter to make sure you don’t miss any of our useful articles about managing and marketing your small business and creating an online presence!

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Our eBook on Time Management, "Time Is Life" will be out shortly, so watch this space!

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Web Design: Why WordPress, Why Expert WordPress?

Do you want a website, but are totally confused by all the different options available and don’t know which way to turn?

Well, the first thing you’ll need to think about before creating your blog or website is your Keyword Research using Market Samurai. Doing your keyword research using this tool is highly recommended, if not ESSENTIAL!

Once this is done and you’ve got an idea of the best words to use in your domain name. you can buy your domain at Easy1and 1 where you’ll find great prices and deals!

For hosting you’ll be hard pressed to find anyone better than the award winning Hostgator - they provide Web Hosting at its best and come highly recommended by many Pros!

Next,  you have to decide how to build your website.  Of course many of the options have their good points but our favourite at Internet Marketing Manchester is, without doubt WordPress

Ah WordPress!  We love it!

Why?

  • Search engines such as Google love it and can find their way around it very easily.  This helps a enormously when it comes to getting listed and ranking highly in Google. We always use the Expert WordPress theme which is particularly good for this and also to prevent hackers. Read more about its advantages here Expert WordPress.
  • It’s so easy to learn to use and Expert WordPress provide free lessons.
  • WordPress is so adaptable with it’s vast array of plug ins which can help you to achieve almost anything you want!

Building your website is just the start of marketing your business, the website should then be used in all your marketing efforts and whilst creating your internet presence such as Social Media Marketing.

Hopefully this article will give you more of an idea of how to start building your blog.  Please use the affiliate links above to help pay for providing this blog and the very useful information  we provide on this website.  It won’t cost any more than if you go to them directly and will help us to continue running this website.

 

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Keyword Reseach: Keywords Really are Key to your success!

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 If you were looking for a business like yours on Google, what would you type into the search box?   This question is the key to your online business.  If you want to find customers on the internet then Keyword Research is the foundation stone to building a successful website! Keyword Research is Step 1!

At Internet Marketing Manchester we always insist on doing Keyword Research before setting up a website.

Keyword Research involves finding keywords which are:

1. Highly relevant to what you are offering on your website. If you are offering something which isn’t absolutely relevant to your keywords your ranking on Google may very well fall.  This is because when users arrive on your site they will very quickly see that your site isn’t offering exactly what they are looking for and will leave, as fast as they came.  Google views this badly and reasons that your site just isn’t giving users a good experience, so down you go.  If your site is relevant to your keywords and the user stays on your site for a few minutes, your ranking on Google will improve!  So please make sure your site does exactly what it says on the tin!

2.  In the correct order.  Sometimes, during your Keyword Research you may find keywords or phrases which look as though they get good numbers of visitors but which are shown by Google in the wrong order.  So for example you might find a keyword phrase like "resolution dispute"which looks like it has a high number of searches, but in actual fact people are searching for "dispute resolution" so you could easily choose the wrong keyword to build your business around.

3.  Bringing lots of traffic.  ie.  A high volume of users are searching for your keywords on a daily basis.

4.  Reasonably low in competition both in number of competitors and strength of competitors.

How can you find all the necessary figures simply and easily?

You can do your Keyword Research yourself  using this ESSENTIAL tool  Market SamuraiGet your free copy here!

 

 

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Social Media Marketing – Are you confused?

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Social Media Marketing

Are you finding it difficult to understand how Social Media Marketing actually works? 

It doesn’t take a genius to know that two of the biggest Social Media Networks are Twitter and Facebook, so for starters let’s just take these two!

If you only go on Facebook and Twitter your efforts will be concentrated and you can make a much bigger impact more easily.  You can create a much greater Social Media presence than if you spread your efforts across more Social Media sites!

Social Media Tips Social Media Marketing   Are you confused?

 Facebook:  Every time you comment or post to a friend’s wall ALL your Facebook friends and their friends will see it!

Invite people to join you – then make comments on their posts and pictures, talk about things that interest them and, where appropriate, post your domain name.  Always be discreet and tactful with it, not heavy handed.  You can make status updates telling friends what you are doing and ask them to give opinions, etc. about your website now and again.

Write blog posts full of useful information, bullet points, pictures, videos and helpful tips using keywords and FK scoring. You can also use Scribe SEO to help you and providing you are using a WordPress blog your website ranking should start to improve.  (For further information on creating a WordPress blog contact Internet Marketing Manchester for help).  Try to be creative and create excitement about visiting your website!

If your business is about dog training materials or information, then search for and join/follow Facebook Groups and pages about:

  • Training Dogs
  • Buy a Puppy
  • Obedience Training

Do your keyword research to help you find groups.

The people in these groups are your ideal customers! just ready and waiting for your help! As before you will need to use tact and ingenuity to earn their trust before recommending your link.  Treat them with the same kindness and respect as you would treat your family and friends.  Tell them a bit about yourself, as you would when you first meet people in person and ask them about themselves.  Everyone likes to talk about themselves.  "Themselves" is most people’s favourite topic of conversation remember! wink smile Social Media Marketing   Are you confused?

 

Twitter: Follow people who are in targeted groups relating to your niche.  They will often follow you back. Tweet often about what you’re doing in your business. Every six or so tweets you can promote your links.

 In all cases, don’t recommend your link to them without giving them a good reason to go there – when the time is right of course.  Always make sure there is a "Call to Action" on your website to capture their email address in exchange for a free gift of something which is relevant to them.

 
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