Having a website is only the second step in online marketing for your business.
(The first step is Keyword Research which must be done before building your site.)
Thirdly you must drive traffic to your website, there are many traffic building techniques you can use to do this including SEO, Mobile Marketing, Social Media Marketing, Video Marketing, Link Building, Offline Advertising, etc.
Once you get visitors to your site, you need to convert them to leads, you need a Lead Capture System. Once they’ve left their email address you can send them offers, newletters, etc. and turn them into potential customers.
In case you don’t know, Lead Capture is the box which asks you for your name and email address when you visit a site. (Not to be confused with Contact Form, which you should also have on your site). To make the most of your Lead Capture System, you should make them an offer in return for leaving their details. Eg. A special offer, a discount code. If they then convert to a life-long customer, it will be well worth it!
You’ve all heard the saying “The money is in the list”, well this is the system they use to build their lists and you should use to build YOUR list.
Please contact us if you would like our help to implement a Lead Capture System by completing the contact form on this website or give us a call on 07798 654219.
We always focus on customer satisfaction.
Tags:Keyword Research,Lead Capture,Lead Capture System,Link Building,Mobile Marketing,online marketing,SEO,Social Media Marketing,video marketing,website