Yellow Pages! What’s happened to them?

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I just received the latest delivery of my Yellow Pages Directory.  What’s happened to it?

The last few years my Yellow Pages has got smaller and thinner and now it’s about the size of an old school exercise book for the whole of South Manchester!

Obviously, the rise of the local internet marketing, internet search engines and social media marketing trends has not been good for Yellow Pages, to say the least!

Why?  Because there are great advantages to markeing online and here are just a few of them:

  • It’s much cheaper to advertise and in the case of organic traffic, it can even be free!
  • Customers are looking for your business on the internet, using search engines.  It’s so much more convenient and easier!
  • Advertisements are so much more dynamic.  If they’re not working they can be changed, they can be tested, they are flexible rather than set in stone for the next 12 months!
  • Results can be tracked and monitored.
  • ROI can be accurately calculated.
  • If you get it right your online marketing can be so much more effective.
  • The internet is here to stay, more and more people are coming on line every day.

So, I wonder what size my Yellow Pages will be next year? 

If you’re not getting your share of the internet traffic, you need to do something about it because you and your business are missing out!

 

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